Monday, 12 September 2011

Thinking about North Sea

Today I don't feel very inspired but I feel like writing. It has been a somehow difficult period for me in the past weeks but I was lucky to make new friends who support me and now I am "alive and kicking" again.
It's already one month since I came back from Amsterdam and now is the last chance to write a post about the wonderful journey on the board of Stenaline ferryboat before I leave on a next holiday which is in a few days, as I promise to myself when I returned from Holland.
This time we chose to get to our destination in a more challenging way, by ferry from Harwick to Hook van Holland and then by train to Amsterdam with a short stop in Rotterdam. It was a very good decision because the one night trip with this giant ship was the most memorable thing in our whole journey. The view of the shore and the harbor in the night, the time spent on the deck under a beautiful plain moon were never-to-be-forget.


Friday, 2 September 2011

Heineken Experience photo reportage

Last month I had the great chance to spend some beautiful days in the noisy Amsterdam. A nice experience I'll never forget. I'd took advantage and went to see something that interested me mostly because of my other passion for Advertising and other things companies do to gain their costumers. I must say that what I saw really impressed me in a gooood way and I am admiring the team who transformed a former brewery into a museum, a modern and interactive one.
I will try to introduce and guide you through this challenging place and show you the levels of interactive experience through some photos I've made during the tour.
First of all I have to mention a little about the location  which is a former brewery now a historic building listed on the European Route of Industrial Heritage on the Stadhouderskade street ( I had to put this long name here although I could never pronounce it, I am still fascinated about the Dutch language and I still find it impossible to learn:))

      The big building was built as the first Heineken brewery in 1867, serving as the company's primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city. As the next photo shows "probably the best beer in the world" has been born from the entrepreneur view and initiative of a young man named Gerard Adriaan  Heineken in 1864 who just had the courage to try it.